Our client Soul Boardwalk was sponsoring Surfers Paradise Alliance’s Sand Safari Arts Festival and wanted to produce a fashion parade to showcase the precincts fashion retailers.


We created Nights in Paradise, a showcase of fashion against the backdrop of the internationally known Surfers Paradise Beach.


With the theme Beach to Bar, models strutted their stuff on an ocean themed blue 30m carpet runway down Cavill Mall against the backdrop of the beautiful Surfers Paradise beach.


A live DJ and entertainment set the scene for the two fashion parades showcasing the best in Soul Boardwalk beach to bar fashion.


Featuring national brands including Seafolly, Billabong, Quiksilver, Rip Curl, Roxy, 69 Slam Australia + many more!


A FREE night for all guests along with selected invited VIP guests enjoyed a night of fun and fashion under the stars and inflatable sea art.


Our contribution to the Sand Safari Arts Festival contributed to a Silver Award at the 2017 TEQ Major Events and Festivals category.


Nights In Paradise is now an annual event from 2017.


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Gold Coast