Tasmanian based chain eatery made it’s way to the mainland opening their first store in the heart of Surfers Paradise.
The franchise owners engaged The Rebel Collective to do a 6 week campaign to launch the venue to the public.
Launching an Instagram page and taking over the business Facebook Page, we built a loyal and engaging following.
The #rebelgang organised an exclusive invitation only pre-launch event for selected local food bloggers, media, socialites and members of the fitness and health industry to meet the owners and experience the fresh tasting healthy food.
In the lead up to the official open day, promotional flyers and discount vouchers were handed out to local retailers and businesses.