Christmas in Surfers Paradise

Our client Soul Boardwalk wanted to create an annual Christmas activation to promote the centre and Christmas in Surfers Paradise.


We collaborated with Surfers Paradise Alliance to produce a PR stunt to promote the activation at Soul Boardwalk and to welcome in Christmas in Surfers Paradise.


The concept was to bring live reindeer to the Gold Coast and allow customers and tourists to experience and photograph these magical beasts whilst shopping and dining at Soul Boardwalk.


In partnership with Gold Coast Skydive, we organised to have “Santa” skydive out of a plane and land on Surfers Paradise beach, where he then hopped into a sleigh and was taken along the beach led by the reindeer.


For two weekends in December, two reindeer strolled around the Soul Boardwalk precinct while children flocked to them, had a chance to pet them and get their photo taken. We also provided promotional stuff with polaroid cameras to give visitors a branded permanent memory.


Christmas Reindeer at Soul Boardwalk is now on the annual event calendar.


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Gold Coast